A-Z brand therapy for passionate entrepreneurs.

Unpack the identity that drives your project and develop it into everything you didn’t know you needed.

Why brand therapy?


The best entrepreneurs are inspired by a driving passion for what they want to create or share with the world.

But, that doesn’t always mean that you know exactly what that should look like on a website or a product label. We collaborate with you to translate that passion into the tangible arsenal of tools, assets, and applications that you need to thrive and evolve over the long haul.

How does this work?

We start with a deep-dive into who you are and what you’re all about

Then we translate that into a complete suite of brand assets that flexes as your grow

And end with your things out in the world in all their glory.

MEET YOUR DESIGNER

Janelle Hugel

A designer, artist, passport-stamp collector, and lifelong nerd based in Washington DC. 

My clients have been featured in


Let’s chat! Schedule a free call with me to talk about who you are and how I can help.